Author Details
Rahardja, Untung, Science and Technology Faculty, University of Raharja, Tangerang,, Indonesia
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Vol 7, No 4 (2023): August - Research Articles
Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy
Abstract PDF -
Vol 7, No 5 (2023): October - Research Articles
The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms
Abstract PDF