Chen, Wen-Kuo, Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan.

• Vol 6, No 3 (2022): June - Research Articles
  Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA
  Abstract  PDF
• Vol 7, No 1 (2023): February - Research Articles
  How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA
  Abstract  PDF