Tran, Nguyen Khanh Hai, University of Finance – Marketing, Ho Chi Minh City,, Viet Nam

• Vol 7, No 6 (2023): December - Research Articles
  The Impact of CSR on Brand Identification, Word of Mouth and Consumer’s Repurchase Intention in the Retailer Industry
  Abstract  PDF
• Vol 8, No 1 (2024): February - Research Articles
  The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior
  Abstract  PDF