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Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty

DOI : 10.28991/ESJ-2024-08-05-017
Ngoc Minh Nguyen , Huyen Thi Nguyen , Thao Anh Cao
1957-1975
Abstract : 1835
PDF : 821

The Effect of Physical Cues on Customer Loyalty: Based on the Mediating Effect of Customer Engagement and Value Co-creation

DOI : 10.28991/ESJ-2023-07-04-020
Xin-Mei Ye , Hira Batool , Shi-Zheng Huang
1332-1348
Abstract : 1445
PDF : 728

The Effect of Digitalization on the Quality of Service and Customer Loyalty

DOI : 10.28991/ESJ-2022-06-06-04
Lulzim Shabani , Arbí«resha Behluli , Fidan Qerimi , Fellanze Pula , Pranvera Dalloshi
1274-1289
Abstract : 3482
PDF : 1629

Tourist Motivation as an Antecedent of Destination and Ecotourism Loyalty

DOI : 10.28991/ESJ-2022-06-05-014
Sinh Duc Hoang , Tien Phat Pham , Zuzana Tučková
1114-1133
Abstract : 2618
PDF : 1597

Marketing Communication Strategy in the Retail Sector: Examining Repurchase Intention

DOI : 10.28991/ESJ-2024-08-01-08
Yus Hermansyah
110-124
Abstract : 1505
PDF : 1052

The Benefits of Automated Machine Learning in Hospitality: A Step-By-Step Guide and AutoML Tool

DOI : 10.28991/ESJ-2022-06-06-02
Mauro Castelli , Diego Costa Pinto , Saleh Shuqair , Davide Montali , Leonardo Vanneschi
1237-1254
Abstract : 1105
PDF : 634

Behavior of Russian Premium Fashion Consumers and Designers after the COVID-19 Pandemic and International Sanctions

DOI : 10.28991/ESJ-2023-SPER-010
Irina I. Skorobogatykh , Irina P. Shirochenskaya , Galina S. Timokhina , Taira V. Murtuzalieva , Sergey V. Mkhitaryan
128-144
Abstract : 1870
PDF : 790

A New Concept of Transforming Service: Impact of Generative Voice Chatbots on Customer Satisfaction and Banking Industry Productivity

DOI : 10.28991/ESJ-2024-08-06-09
Saltanat Kondybayeva , Meruyert Daribayeva , Raffaele Fiume , Symbat Abilda , Olga Staroverova , Vadim Ponkratov , Larisa Vatutina , Galina Shapoval , Elena Mikhina , Irina Nikolaeva
2278-2311
Abstract : 2000
PDF : 886
1 - 8 of 8 items