Addressing the Impact of COVID-19 and Non-Pharmaceutical for Perception Tourism Using Frequentist PLS-SEMs

Pahrudin Pahrudin; Li-Wei Liu; Shao-Yu Li; Didy Ika Supryadi

doi:10.28991/esj-2021-SPER-15

Authors

Pahrudin Pahrudin 1) Department of Business Administration, Chaoyang University of Technology, 168, Jifeng E.Rd, Taichung, Taiwan. 5) Faculty of Social Science and Economic, Hamzanwadi University , Lombok, West Nusa Tenggara, Indonesia.
Li-Wei Liu Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E.Rd, Wufeng District, Taichung 41349, R.O.C, Taiwan
Shao-Yu Li
izzy@cyut.edu.tw
Language Center of Chaoyang University of Technology, 168, Jifeng E.Rd, Wufeng District, Taichung 41349, R.O.C, Taiwan
Didy Ika Supryadi Faculty of Economic and Business, University of Mataram, Lombok, West Nusa Tenggara,, Indonesia

Vol. 5 (2021): Special Issue "COVID-19: Emerging Research"

Special Issue "COVID-19: Emerging Research"

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The pandemic Covid-19 has been changing tourist behavior to visit a tourism destination. This study aims to investigate tourist' visit intention after Covid-19 pandemic period in Indonesia by addressing the Covid-19 phenomenon, health consciousness and theory planned behavior framework. To answer hypotheses in this study, Confirmatory Factor Analysis-Structure Equation Model is used with quantitative approach. The research model is examined by SEM-PLS, using SmartPLS-3 software to analyze research framework. The results show that Covid-19 perception had not significantly impacted attitude, subjective norm, perceived behavioral control and intention. However, the perception of Covid-19 has a significant impact on non-pharmaceutical intervention, which in turn delivers a significant impact on attitude, subjective norm, perceived behavior control and visit intention. The hypothesis presumes that attitude, subjective norm, and perceived behavior control all have significant impact on intention to visit. In contrast, variable of health consciousness works less impact on intention to visit. This study makes significant contribution to the tourism literature by considering health issue and tourist visit behavior after Covid-19 period in Indonesia.

Doi: 10.28991/esj-2021-SPER-15

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Pahrudin, P., Liu, L.-W., Li, S.-Y., & Supryadi, D. I. (2021). Addressing the Impact of COVID-19 and Non-Pharmaceutical for Perception Tourism Using Frequentist PLS-SEMs. Emerging Science Journal, 5, 197–214. https://doi.org/10.28991/esj-2021-SPER-15

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Addressing the Impact of COVID-19 and Non-Pharmaceutical for Perception Tourism Using Frequentist PLS-SEMs

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