Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement

Siti Fatimah Abdul Razak; Jeslyn Pik Syuen Hee; Rashidah Ahmad; Sumendra Yogarayan; Noor Hisham Kamis; Md Shohel Sayeed

doi:10.28991/ESJ-2024-08-01-015

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Siti Fatimah Abdul Razak
fatimah.razak@mmu.edu.my
Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia https://orcid.org/0000-0002-6108-3183
Jeslyn Pik Syuen Hee Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia
Rashidah Ahmad Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia
Sumendra Yogarayan Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia
Noor Hisham Kamis Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia
Md Shohel Sayeed Faculty of Information Science and Technology, Multimedia University, Jln Ayer Keroh Lama, Melaka, 75450,, Malaysia

Vol. 8 No. 1 (2024): February

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In the current exhibition industry, it is crucial for organizers and exhibitors to comprehend and enhance visitor experiences. The objective of this study is to improve the exhibition setting by utilizing Near Field Communication (NFC) technology to capture, monitor, and analyze visitor behavior, engagement, and satisfaction. The main approach entails combining NFC technology with the Visitor Experience Map to fully understand the complexities of the visitor experience. NFC-enabled smartphones facilitate seamless interaction with the system, as users simply need to bring their smartphones close to NFC tags. This enables data collection and triggers the activation of a visitor scoring form for ratings and feedback. The study's findings indicate a mean system usability score of 81.4, which demonstrates successful implementation and great usability. This confirms the effective and easy-to-use nature of the strategy, guaranteeing that visitors can effortlessly provide their ratings and feedback. The originality and enhancement reside in the successful integration of NFC technology with the Visitor Experience Map, providing a strong and user-focused approach for organizers and exhibitors to enhance the exhibition experience. This study creates a favorable situation for both visitors and stakeholders, demonstrating the potential of technological advancements to greatly influence the exhibition industry.

Doi: 10.28991/ESJ-2024-08-01-015

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Abdul Razak, S. F., Hee, J. P. S., Ahmad, R., Yogarayan, S., Kamis, N. H., & Sayeed, M. S. (2024). Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement. Emerging Science Journal, 8(1), 205–217. https://doi.org/10.28991/ESJ-2024-08-01-015

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