Current Status of Market Mavens Research: A Literature Review

Alhamzah F. Abbas, Ahmad Jusoh, Adaviah Mas’od, Alaa Mahdi Sahi, Saleh F. A. Khatib


Despite the growth of empirical evidence in this field, little review research exists that assesses the theoretical aspects, marketing drivers, and consequences of market mavens. In this study, therefore, a systematic literature review (SLR) was utilized to perform a thorough analysis of market maven literature, encompassing articles published over 23 years on the Scopus and Web of Science indexed journals. It was found that the social and psychological aspects had not been widely explored and remained the weakest pillar. The results highlight that the theory of planned behavior has been the most commonly applied theory in the literature, as it has been used in six studies. Moreover, there is a very limited understanding of the existing literature's psychological and motivational characteristics and their role in cyber-market mavenism. To the best of the authors’ knowledge, this is the first SLR that addresses market maven literature. This research offers a comprehensive study agenda that focuses on various critical areas that need more consideration, such as the cultural role of market mavens and the differentiation between the roles of market mavens and non-mavens in sharing information on social network sites. Scholars might also look at the influence of the generational difference between people and whether or not placing an age or gender limit on people is important in terms of the nature of social networks.


Doi: 10.28991/ESJ-2023-07-01-019

Full Text: PDF


Market Mavens; Mavenism; Social Networks; Word of Mouth; Cyber-market Mavenism.


Feick, L. F., & Price, L. L. (1987). The Market Maven: A Diffuser of Marketplace Information. Journal of Marketing, 51(1), 83-97. doi:10.2307/1251146.

Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2012). Motivators of market mavenism in the retail environment. Journal of Retailing and Consumer Services, 19(4), 390–397. doi:10.1016/j.jretconser.2012.03.005.

Abbas, A. F., Jusoh, A., Mas’od, A., Alsharif, A. H., & Ali, J. (2022). Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior. Innovative Marketing, 18(2), 198–211. doi:10.21511/im.18(2).2022.17.

Farzin, M., Vazifehdust, H., & Hamdi, K. (2020). Projective techniques for understanding cyber-market Mavenism in social network sites. Revista Brasileira de Gestao de Negocios, 22(3), 729–749. doi:10.7819/rbgn.v22i3.4074.

Belch, M. A., Krentler, K. A., & Willis-Flurry, L. A. (2005). Teen internet mavens: Influence in family decision making. Journal of Business Research, 58(5), 569–575. doi:10.1016/j.jbusres.2003.08.005.

Awais, M., Samin, T., Gulzar, M. A., Aljuaid, H., Ahmad, M., & Mazzara, M. (2019). User Acceptance of HUMP-Model: The Role of E-Mavenism and Polychronicity. IEEE Access, 7, 174972–174985. doi:10.1109/ACCESS.2019.2954650.

Darley, W., & Lim, J. S. (2018). Mavenism and e-maven propensity: antecedents, mediators and transferability. Journal of Research in Interactive Marketing, 12(3), 293–308. doi:10.1108/JRIM-01-2018-0008.

Nataraajan, R., & Angur, M. G. (1997). A quest for the “industrial maven.” Industrial Marketing Management, 26(4), 353–362. doi:10.1016/S0019-8501(96)00125-3.

Hanson, S., Kukar-Kinney, M., & Yuan, H. (2021). Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market Mavenism. Psychology and Marketing, 38(11), 2102–2121. doi:10.1002/mar.21555.

Gauri, D. K., Harmon-Kizer, T. R., & Talukdar, D. (2016). Antecedents and outcomes of market Mavenism: Insights based on survey and purchase data. Journal of Business Research, 69(3), 1053–1060. doi:10.1016/j.jbusres.2015.08.018.

Flynn, L. R., & Goldsmith, R. E. (2015). Introducing the super consumer. Journal of Consumer Behaviour, 15(3), 201–207. doi:10.1002/cb.1535.

Laroche, M., Pons, F., Zgolli, N., Cervellon, M. C., & Kim, C. (2003). A model of consumer response to two retail sales promotion techniques. Journal of Business Research, 56(7), 513–522. doi:10.1016/S0148-2963(01)00249-1.

Kiani, I., Laroche, M., & Paulin, M. (2016). Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs. Journal of Business Research, 69(3), 1120–1129. doi:10.1016/j.jbusres.2015.08.027.

Ho, J. Y. C., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9–10), 1000–1006. doi:10.1016/j.jbusres.2008.08.010.

Abbas, A. F., Jusoh, A. Bin, Masod, A., & Ali, J. (2020). Bibliometric analysis of global research trends on electronic word of mouth using Scopus database. Journal of Critical Reviews, 7(16), 405–412. doi:10.31838/jcr.07.16.49.

Abbas, A. F., Jusoh, A., Masod, A., Ali, J., Alsharif, A. H., & Alharthi, R. H. E. (2021). A bibliometric analysis of publications on social media influencers using vosviewer. Journal of Theoretical and Applied Information Technology, 99(23), 5662-5676.

Abbas, A. F., Jusoh, A., Mas’od, A., Alsharif, A. H., & Ali, J. (2022). Bibliometrix analysis of information sharing in social media. Cogent Business & Management, 9(1). doi:10.1080/23311975.2021.2016556.

Abbas, A. F., Qureshi, N. A., Khan, N., Chandio, R., & Ali, J. (2022). The Blockchain Technologies in Healthcare: Prospects, Obstacles, and Future Recommendations; Lessons Learned from Digitalization. International Journal of Online and Biomedical Engineering, 18(9), 144–159. doi:10.3991/ijoe.v18i09.32253.

Ali, J., Jusoh, A., Abbas, A. F., & Nor, K. M. (2021). Global Trends of Service Quality in Healthcare: A bibliometric analysis of Scopus Database. Journal of Contemporary Issues in Business and Government, 27(1), 2917–2930.

Alsharif, A. H., Salleh, N. Z. M., Baharun, R., Alharthi Rami Hashem, E., Mansor, A. A., Ali, J., & Abbas, A. F. (2021). Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes. Sustainability (Switzerland), 13(11), 6488. doi:10.3390/su13116488.

Zamil, I. A., Ramakrishnan, S., Jamal, N. M., Hatif, M. A., & Khatib, S. F. A. (2021). Drivers of corporate voluntary disclosure: a systematic review. Journal of Financial Reporting and Accounting. doi:10.1108/JFRA-04-2021-0110.

Khatib, S. F. A., Abdullah, D. F., Hendrawaty, E., & Elamer, A. A. (2021). A bibliometric analysis of cash holdings literature: current status, development, and agenda for future research. Management Review Quarterly, 72(3), 707–744. doi:10.1007/s11301-021-00213-0.

Yahaya, I. S., Amat, A., Maryam, S., Khatib, S. F. A., & Sabo, A. U. (2020). Bibliometric Analysis Trend on Business Model Innovation. Journal of Critical Reviews, 7(09), 2391–2407.

Heugens, P. P. M. A. R., van Essen, M., & van Oosterhout, J. (2009). Meta-analyzing ownership concentration and firm performance in Asia: Towards a more fine-grained understanding. Asia Pacific Journal of Management, 26(3), 481–512. doi:10.1007/s10490-008-9109-0.

Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403–441. doi:10.1177/0170840603024003910.

Sahi, A. M., Khalid, H., Abbas, A. F., & Khatib, S. F. A. (2021). The evolving research of customer adoption of digital payment: Learning from content and statistical analysis of the literature. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 1–25. doi:10.3390/joitmc7040230.

Compagnoni, M. (2022). Is Extended Producer Responsibility living up to expectations? A systematic literature review focusing on electronic waste. Journal of Cleaner Production, 133101. doi:10.1016/j.jclepro.2022.133101.

Hazaea, S. A., Zhu, J., Al-Matari, E. M., Senan, N. A. M., Khatib, S. F. A., & Ullah, S. (2021). Mapping of internal audit research in China: A systematic literature review and future research agenda. Cogent Business and Management, 8(1), 1938351. doi:10.1080/23311975.2021.1938351.

Hazaea, S. A., Zhu, J., Khatib, S. F. A., Bazhair, A. H., & Elamer, A. A. (2022). Sustainability assurance practices: a systematic review and future research agenda. Environmental Science and Pollution Research, 29(4), 4843–4864. doi:10.1007/s11356-021-17359-9.

Sahi, A. M., Khalid, H., Abbas, A. F., Zedan, K., Khatib, S. F. A., & Al Amosh, H. (2022). The Research Trend of Security and Privacy in Digital Payment. Informatics, 9(2), 32. doi:10.3390/informatics9020032.

Sahi, A. M., Khalid, H., & Abbas, A. F. (2021). Digital payment adoption: a review (2015-2020). Journal of Management Information and Decision Sciences, 24(7), 1–9.

Ali, J., Jusoh, A., Idris, N., Nor, K. M., Wan, Y., Abbas, A. F., & Alsharif, A. H. (2022). Applicability of healthcare service quality models and dimensions: future research directions. The TQM Journal. doi:10.1108/tqm-12-2021-0358.

Khatib, S. F. A., Abdullah, D. F., Hendrawaty, E., & Yahaya, I. S. (2020). Corporate governance mechanisms and capital structure. Journal of Critical Reviews, 7(16), 463–471. doi:10.31838/jcr.07.16.55.

Zhao, J., Xue, F., Khan, S., & Khatib, S. F. A. (2021). Consumer behaviour analysis for business development. Aggression and Violent Behavior, 101591, 2-19. doi:10.1016/j.avb.2021.101591.

Onileowo, T. T., Muharam, F. M., Ramily, M. K., & Khatib, S. F. A. (2021). The Nexus between innovation and business competitive advantage: A conceptual study. Universal Journal of Accounting and Finance, 9(3), 352–361. doi:10.13189/ujaf.2021.090309.

Massaro, M., Dumay, J., & Guthrie, J. (2016). On the shoulders of giants: undertaking a structured literature review in accounting. Accounting, Auditing & Accountability Journal, 29(5), 767–801. doi:10.1108/AAAJ-01-2015-1939.

Khatib, S. F. A., Abdullah, D. F., Elamer, A., & Hazaea, S. A. (2022). The development of corporate governance literature in Malaysia: a systematic literature review and research agenda. Corporate Governance: The International Journal of Business in Society, 22(5), 1026–1053. doi:10.1108/cg-12-2020-0565.

Khatib, S. F. A., Abdullah, D. F., Elamer, A. A., & Abueid, R. (2021). Nudging toward diversity in the boardroom: A systematic literature review of board diversity of financial institutions. Business Strategy and the Environment, 30(2), 985–1002. doi:10.1002/bse.2665.

Block, J. H., & Fisch, C. (2020). Eight tips and questions for your bibliographic study in business and management research. Management Review Quarterly, 70(3), 307–312. doi:10.1007/s11301-020-00188-4.

Abbas, A. F., Jusoh, A. B., Masod, A., & Ali, J. (2020). Market maven and mavenism: A bibliometrics analysis using Scopus database. International Journal of Management Volume, 11(11), 31–45. doi:10.34218/IJM.11.11.2020.004.

Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175–194. doi:10.1177/0312896219877678.

Zhang, J., & Lee, W.-N. (2015). Testing the concepts of market Mavenism and opinion leadership in China. American Journal of Business, 30(3), 178–195. doi:10.1108/ajb-09-2014-0054.

Zhang, J., & Lee, W.-N. (2014). Exploring the Impact of Self-Interests on Market Mavenism and E-Mavenism: A Chinese Story. Journal of Internet Commerce, 13(3–4), 194–210. doi:10.1080/15332861.2014.949215.

Yang, H. (2013). Market Mavens in Social Media: Examining Young Chinese Consumers’ Viral Marketing Attitude, eWOM Motive, and Behavior. Journal of Asia-Pacific Business, 14(2), 154–178. doi:10.1080/10599231.2013.756337.

Puriwat, W., & Tripopsakul, S. (2022). Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention. Emerging Science Journal, 6(1), 64-74. doi:10.28991/ESJ-2022-06-01-05.

Yang, H., Zhou, L., & Liu, H. (2012). Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior. Journal of International Consumer Marketing, 24(1–2), 24–42. doi:10.1080/08961530.2012.650137.

Evanschitzky, H., Iyer, G. R., Pillai, K. G., Kenning, P., & Schütte, R. (2015). Consumer trial, continuous use, and economic benefits of a retail service innovation: The case of the personal shopping assistant. Journal of Product Innovation Management, 32(3), 459–475. doi:10.1111/jpim.12241.

Collins, A. M., & George, R. G. (2017). Mavens’ price and non-price on-pack extrinsic cue search behaviours. International Journal of Retail; Distribution Management, 45(7/8), 689–710. doi:10.1108/ijrdm-09-2016-0148.

Goldring, D., Gong, B., & Gironda, J. T. (2022). Mavens at Work: Brand Commitment and the Moderating Role of Market Mavens on Social Media Engagement. Journal of Promotion Management, 28(3), 261–287. doi:10.1080/10496491.2021.1989536.

Rodriguez Cano, C., & Sams, D. (2010). Body modifications and young adults: Predictors of intentions to engage in future body modification. Journal of Retailing and Consumer Services, 17(1), 80–87. doi:10.1016/j.jretconser.2009.10.002.

Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology and Marketing, 22(4), 289–312. doi:10.1002/mar.20060.

Cleveland, M., & Bartikowski, B. (2018). Cultural and identity antecedents of market Mavenism: Comparing Chinese at home and abroad. Journal of Business Research, 82, 354–363. doi:10.1016/j.jbusres.2017.09.012.

Kim, H. S., Jin, B., & Park, J. Y. (2011). Motivations of market mavens for participating in online communities. International Journal of Electronic Marketing and Retailing, 4(1), 62–79. doi:10.1504/IJEMR.2011.039897.

Yang, H. (2013). A cross-cultural study of market Mavenism in social media: Exploring young American and Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102–124. doi:10.1504/IJIMA.2013.058596.

Zhou, Q., Zhang, X., Cao, Y., Wei, W., & Wu, B. (2022). The influence of firms’ social relationship with customers on online retail channel. Journal of Cleaner Production, 376, 134128. doi:10.1016/j.jclepro.2022.134128.

Nasir, V. A. (2017). Identification of Web User Segments Based on Beliefs about Online Ads. Journal of Internet Commerce, 16(3), 231–254. doi:10.1080/15332861.2017.1317162.

Javed, M., Malik, F. A., Awan, T. M., & Khan, R. (2021). Food Photo Posting on Social Media while Dining: An evidence using Embedded Correlational Mixed Methods Approach. Journal of Food Products Marketing, 27(1), 10–26. doi:10.1080/10454446.2021.1881861.

Sang Ryu, J., & Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code. Journal of Direct, Data and Digital Marketing Practice, 15(2), 111–124. doi:10.1057/dddmp.2013.53.

Neging, P., Kasa, M., & Neging, M. (2017). Reviving the intention of brand loyalty: The role of social media addiction and other determinants within the Technology Acceptance Model (TAM). International Journal of Economic Research, 14(16), 1–7.

Bei, L. T., Chen, E. Y., & Widdows, R. (2004). Consumers' online information search behavior and the phenomenon of search vs. experience products. Journal of family and economic issues, 25(4), 449-467. doi:10.1007/s10834-004-5490-0.

Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (2010). Psychographic characteristics affecting behavioral intentions towards pop-up retail. International Journal of Retail and Distribution Management, 38(2), 133–154. doi:10.1108/09590551011020138.

Aljukhadar, M., Senecal, S., & Bériault Poirier, A. (2020). Social media Mavenism: Toward an action-based metric for knowledge dissemination on social networks. Journal of Marketing Communications, 26(6), 636–665. doi:10.1080/13527266.2019.1590856.

Rose, P., & Kim, J. (2011). Self-monitoring, opinion leadership and opinion seeking: a socio-motivational approach. Current Psychology, 30(3), 203-214. doi:10.1007/s12144-011-9114-1.

Rubio, N., Villaseñor, N., & Oubiña, J. (2015). Consumer identification with store brands: Differences between consumers according to their brand loyalty. BRQ Business Research Quarterly, 18(2), 111–126. doi:10.1016/j.brq.2014.03.004.

Khan, S., Fazili, A. I., & Bashir, I. (2022). Constructing generational identity through counterfeit luxury consumption. Journal of Product and Brand Management, 31(3), 415–437. doi:10.1108/JPBM-09-2020-3071.

Aleti, T., Harrigan, P., Cheong, M., & Turner, W. (2016). An investigation of how the Australian brewing industry influence consumers on Twitter. Australasian Journal of Information Systems, 20, 1–20. doi:10.3127/AJIS.V20I0.1350.

Rezaei, S. (2018). Dragging Market Mavens to Promote Apps Repatronage Intention: The Forgotten Market Segment. Journal of Promotion Management, 24(4), 511–532. doi:10.1080/10496491.2017.1380106.

Harrigan, P., Daly, T. M., Coussement, K., Lee, J. A., Soutar, G. N., & Evers, U. (2021). Identifying influencers on social media. International Journal of Information Management, 56(September 2019), 102246. doi:10.1016/j.ijinfomgt.2020.102246.

Soroker, S., Berger, R., Levy, S., & Nebenzahl, I. D. (2021). Understanding consumer sophistication and the moderating role of culture in the tourism context. International Journal of Hospitality and Tourism Administration, 2021, 1–36. doi:10.1080/15256480.2021.1938781.

Walsh, G., & Elsner, R. (2012). Improving referral management by quantifying market mavens’ word of mouth value. European Management Journal, 30(1), 74–81. doi:10.1016/j.emj.2011.04.002.

Reinecke Flynn, L., & Goldsmith, R. E. (2017). Filling some gaps in market Mavenism research. Journal of Consumer Behaviour, 16(2), 121-129. doi:10.1002/cb.1623.

Awais, M., Samin, T., Gulzar, M. A., Hwang, J., & Zubair, M. (2020). Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior. Sustainability, 12(2), 490. doi:10.3390/su12020490.

Goodey, C., & East, R. (2008). Testing the market maven concept. Journal of Marketing Management, 24(3–4), 265–282. doi:10.1362/026725708X306095.

Atkinson, L. (2013). Smart shoppers? Using QR codes and ‘green’ smartphone apps to mobilize sustainable consumption in the retail environment. International Journal of Consumer Studies, 37(4), 387–393. doi:10.1111/ijcs.12025.

Thakur, R., Summey, J. H., & John, J. (2013). A perceptual approach to understanding user-generated media behavior. Journal of Consumer Marketing, 30(1), 4–16. doi:10.1108/07363761311290803.

Harikrishnan, K., Ashok, D., Dominic, P. D. D., & Anand, S. J. J. (2014). A study on psychological modelling of market maven for marketing operations with special reference to Indian market. International Journal of Business Excellence, 7(4), 473–498. doi:10.1504/IJBEX.2014.063562.

Sharma, D., Verma, V., & Sharma, S. (2018). Examining need for uniqueness in emerging markets. Marketing Intelligence and Planning, 36(1), 17–31. doi:10.1108/MIP-03-2017-0047.

Darley, W., & Lim, J. S. (2018). Mavenism and e-maven propensity: antecedents, mediators and transferability. Journal of Research in Interactive Marketing, 12(3), 293-308. doi:10.1108/JRIM-01-2018-0008.

Ye, J. S., Kim, R. B., & Kim, G. (2016). Assessment of antecedents of online consumers’ information search behavior. Asia-Pacific Social Science Review, 16(1), 46–60.

Moore, M., & McGowan, K. M. (2001). The polish consumer’s concept of price as a marketplace cue. Journal of Textile and Apparel, Technology and Management, 2(1), 1-10.

Goldring, D., & Azab, C. (2021). New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens. Journal of Consumer Behaviour, 20(4), 884–897. doi:10.1002/cb.1893.

Brosdahl, D. J. C., & Carpenter, J. M. (2011). Shopping orientations of US males: A generational cohort comparison. Journal of Retailing and Consumer Services, 18(6), 548–554. doi:10.1016/j.jretconser.2011.07.005.

Chelminski, P., & Coulter, R. A. (2006). On market mavens and consumer self-confidence: A cross-cultural study. Psychology and Marketing, 24(1), 69–91. doi:10.1002/mar.20153.

Ferreira, A. G., & Coelho, F. J. (2015). Product involvement, price perceptions, and brand loyalty. Journal of Product and Brand Management, 24(4), 349–364. doi:10.1108/JPBM-06-2014-0623.

Ho, J. Y. C., Krider, R. E., & Chang, J. (2017). Mere newness: Decline of movie preference over time. Canadian Journal of Administrative Sciences, 34(1), 33–46. doi:10.1002/cjas.1394.

Pechtl, H. (2003). Adoption of online shopping by German grocery shoppers. International Review of Retail, Distribution and Consumer Research, 13(2), 145–159. doi:10.1080/0959396032000099088.

Jin, B., & Sternquist, B. (2003). The influence of retail environment on price perceptions: An exploratory study of US and Korean students. International Marketing Review, 20(6), 643-660+580+582+584. doi:10.1108/02651330310505231.

Cheah, I., & Shimul, A. S. (2018). Consumer ethnocentrism, market Mavenism and social network analysis. Australasian Marketing Journal, 26(3), 281–288. doi:10.1016/j.ausmj.2018.05.017.

Zhang, J., & Lee, W. N. (2013). Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership. Journal of Promotion Management, 19(5), 534–555. doi:10.1080/10496491.2013.829155.

de Oliveira, U. R., Gomes, T. S. M., de Oliveira, G. G., de Abreu, J. C. A., Oliveira, M. A., da Silva César, A., & Aprigliano Fernandes, V. (2022). Systematic Literature Review on Sustainable Consumption from the Perspective of Companies, People and Public Policies. Sustainability, 14(21), 13771. doi:10.3390/su142113771.

Nguyen, N. M., & Nguyen, H. T. (2020). How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam? Journal of Asia Business Studies, 14(3), 379–398. doi:10.1108/JABS-07-2017-0096.

Pechtl, H. (2008). Price knowledge structures relating to grocery products. Journal of Product and Brand Management, 17(7), 485–496. doi:10.1108/10610420810916380.

Hazelwood, E., Lawson, R., & Aitken, R. (2009). An essential guide to audience development. Marketing Intelligence; Planning, 27(6), 789–804. doi:10.1108/02634500910988681.

Walsh, G., & Mitchell, V. W. (2001). German Market Mavens’ decision making styles. Journal of Euro-marketing, 10(4), 83–107. doi:10.1300/j037v10n04_05.

Lončarić, D., Perišić Prodan, M., & Dlačić, J. (2019). The role of market mavens in co-creating tourist experiences and increasing loyalty to service providers. Economic research-Ekonomska istraživanja, 32(1), 2252-2268. doi:10.1080/1331677X.2019.1645713.

Zhang, J., & Mao, E. (2008). Understanding the acceptance of mobile SMS advertising among young Chinese consumers. Psychology and Marketing, 25(8), 787–805. doi:10.1002/mar.20239.

Angus-Leppan, T., Metcalf, L., & Benn, S. (2010). Leadership styles and CSR practice: An examination of sense-making, institutional drivers and CSR leadership. Journal of Business Ethics, 93(2), 189-213. doi:10.1007/s10551-009-0221-y.

Flynn, L. R., Goldsmith, R. E., & Pollitte, W. (2016). Materialism, Status Consumption, and Market Involved Consumers. Psychology and Marketing, 33(9), 761–776. doi:10.1002/mar.20915.

Price, L. L., Feick, L. F., & Guskey, A. (1995). Everyday Market Helping Behavior. Journal of Public Policy & Marketing, 14(2), 255–266. doi:10.1177/074391569501400207.

Geissler, G. L., & Edison, S. W. (2005). Market mavens’ attitudes towards general technology: Implications for marketing communications. Journal of Marketing Communications, 11(2), 73–94. doi:10.1080/1352726042000286499.

Dana, L. P., Salamzadeh, A., Mortazavi, S., & Hadizadeh, M. (2022). Investigating the impact of international markets and new digital technologies on business innovation in emerging markets. Sustainability, 14(2), 983.doi:10.3390/su14020983.

Hofstede, G. J. (2015). Distinguished scholar essay culture’s causes: The next challenge. Cross Cultural Management, 22(4), 545–569. doi:10.1108/CCM-03-2015-0040.

Kolo, C., Widenhorn, S., Borgstedt, A.-L., & Eicher, D. (2018). A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media. International Journal of Online Marketing, 8(2), 27–44. doi:10.4018/ijom.2018040102.

Goldsmith, R. E., Clark, R. A., & Goldsmith, E. B. (2006). Extending the psychological profile of market Mavenism. Journal of Consumer Behaviour, 5(5), 411–419. doi:10.1002/cb.189.

Habib, M. D., & Bekun, F. V. (2021). Does religiosity matter in impulsive psychology buying behaviors? A mediating model and empirical application. Current Psychology, 1-13. doi:10.1007/s12144-021-02296-0.

Stokburger-Sauer, N. E., & Hoyer, W. D. (2009). Consumer advisors revisited: What drives those with market Mavenism and opinion leadership tendencies and why? Journal of Consumer Behaviour, 8(2–3), 100–115. doi:10.1002/cb.276.

Yoshida, T., Gotoh, T., Tomizawa, N., & Ikeda, K. (2013). Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networks. International Journal of Intelligent Systems Technologies and Applications, 12(3–4), 268–282. doi:10.1504/IJISTA.2013.056534.

Kiani, I., & Laroche, M. (2019). From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information. Psychology & Marketing, 36(12), 1147–1161. doi:10.1002/mar.21263.

Vazifedoost, H., Charsetad, P., Akbari, M., & Akbari, J. A. (2013). Studying the effects of negative and positive perceptions of price on price mavenism. Research Journal of Applied Sciences, Engineering and Technology, 5(15), 3986–3991. doi:10.19026/rjaset.5.4465.

Taketani, K., & Mineo, K. (2021). Can Market Mavens Be Negative Word of Mouth Senders? The Moderating Role of Assumed-Competence and Gender. In Advances in Advertising Research (Vol. XI). 225-240. doi:10.1007/978-3-658-32201-4_16.

Williams, T. G., & Slama, M. E. (1995). Market mavens’ purchase decision evaluative criteria: Implications for brand and store promotion efforts. Journal of Consumer Marketing, 12(3), 4–21. doi:10.1108/07363769510147218.

Wiedmann, K. P., Walsh, G., & Mitchell, V. W. (2001). The Mannmaven: An agent for diffusing market information. Journal of Marketing Communications, 7(4), 195–212. doi:10.1080/13527260127413.

Walsh, G., Gwinner, K. P., & Swanson, S. R. (2004). What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion. Journal of Consumer Marketing, 21(2–3), 109–122. doi:10.1108/07363760410525678.

Williams, T. G., & Slama, M. E. (1995). Market mavens′ purchase decision evaluative criteria: implications for brand and store promotion efforts. Journal of Consumer Marketing, 12(3), 4–21. doi:10.1108/07363769510147218.

Barnes, S. J., & Pressey, A. D. (2012). In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels. Psychology and Marketing, 29(3), 167–185. doi:10.1002/mar.20513.

Krentler, K. A., & Singh, N. (2009). Internet Mavens in India. Paradigm, 13(2), 36–42. doi:10.1177/0971890720090205.

Slama, M., Nataraajan, R., & Williams, T. G. (2014). Market Mavens and the Relationship between Smart Buying and Information Provision: An Exploratory Study. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 90–93. doi:10.1007/978-3-319-13248-8_19.

Bove, L. L., Nagpal, A., & Dorsett, A. D. S. (2009). Exploring the determinants of the frugal shopper. Journal of Retailing and Consumer Services, 16(4), 291–297. doi:10.1016/j.jretconser.2009.02.004.

Rehman, F. ur, Bin Md Yusoff, R., Bin Mohamed Zabri, S., & Binti Ismail, F. (2017). Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry. Young Consumers, 18(4), 408–424. doi:10.1108/YC-06-2017-00705.

Schneider, S., & Huber, F. (2022). The diffusion of price-related word-of-mouth: a study exploring the role of market mavens and social ties. Journal of Relationship Marketing, 21(1), 50-80. doi:10.1080/15332667.2020.1855070.

Nguyen, K. Q. T. (2022). Corporate Social Responsibility and Bank’s Performance under the Mediating Role of Customer Satisfaction and Bank Reputation. Emerging Science Journal, 6(6), 1409-1429. doi:10.28991/ESJ-2022-06-06-012.

Trang, N. T. M., & Tho, N. D. (2019). The role of proactive postsales services in supplier innovativeness and customer satisfaction. Service Business, 13(2), 249–268. doi:10.1007/s11628-018-0381-x.

Challagalla, G., Venkatesh, R., & Kohli, A. K. (2009). Proactive postsales service: When and why does it pay off? Journal of Marketing, 73(2), 70–87. doi:10.1509/jmkg.73.2.70.

Full Text: PDF

DOI: 10.28991/ESJ-2023-07-01-019


  • There are currently no refbacks.

Copyright (c) 2022 Alhamzah F. Abbas, Ahmad Jusoh, Adaviah Mas’od, Alaa Mahdi Sahi, Saleh F. A. Khatib