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Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty

DOI : 10.28991/ESJ-2024-08-05-017
Ngoc Minh Nguyen , Huyen Thi Nguyen , Thao Anh Cao
1957-1975
Abstract : 1463
PDF : 676

The Role of Viral Marketing in Social Media on Brand Recognition and Preference

DOI : 10.28991/esj-2021-01315
Wilert Puriwat , Suchart Tripopsakul
855-867
Abstract : 10007
PDF : 5016

The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

DOI : 10.28991/ESJ-2024-08-06-012
Heny Hendrayati , Mochamad Achyarsyah , Frederic Marimon , Ulil Hartono , Lennora Putit
2343-2359
Abstract : 3027
PDF : 3653

Marketing Communication Strategy in the Retail Sector: Examining Repurchase Intention

DOI : 10.28991/ESJ-2024-08-01-08
Yus Hermansyah
110-124
Abstract : 1374
PDF : 928

Study of Perceived Accessibility in Daily Travel within the Metropolis

DOI : 10.28991/esj-2021-01316
Anastasia Vladimirovna Lukina , Roman Roaldovich Sidorchuk , Sergey Vladimirovich Mkhitaryan , Anastasia Alexeevna Stukalova , Irina Ivanovna Skorobogatykh
868-883
Abstract : 1127
PDF : 671

Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits

DOI : 10.28991/ESJ-2024-08-05-05
Nguyen Le , Ngoc Thi Bich Mai , Nhu Y Thi Nguyen , Huyen Ngoc Thi Vu
1764-1782
Abstract : 1676
PDF : 848

Applying Conflict Management Styles to Resolve Task Conflict and Enhance Team Innovation

DOI : 10.28991/esj-2021-01303
Anh Tho To , Thi Siem Tran , Kieu Oanh Nguyen , Van Trung Hoang , Kim Phong Thai
667-677
Abstract : 3525
PDF : 2356

Para-Social Interaction and Trust in Live-Streaming Sellers

DOI : 10.28991/ESJ-2023-07-03-06
Thoai Diem Phuong Mai , Anh Tho To , Thi Hong Minh Trinh , Thi Thoa Nguyen , Thi Thanh Trang Le
744-754
Abstract : 1902
PDF : 876

A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

DOI : 10.28991/ESJ-2023-07-06-023
Anastasia V. Lukina , Roman R. Sidorchuk , Sergey V. Mkhitaryan , Irina I. Skorobogatykh , Zhanna B. Musatova
2239-2259
Abstract : 876
PDF : 429

Ownership Concentration and Accounting Conservatism: The Moderating Role of Board Independence

DOI : 10.28991/ESJ-2023-07-01-07
Thi Minh Hang Nguyen , Anh Tho To , Thi Huyen Phan , Nhat Phuong Diem Ngo , Thi Thu Hong Ho
90-101
Abstract : 1447
PDF : 685

Demystifying Tourists' Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA

DOI : 10.28991/ESJ-2023-07-03-015
Pantas H. Silaban , Wen-Kuo Chen , Bernard E Silaban , Andri Dayarana K. Silalahi , Ixora Javanisa Eunike , Hanna Meilani Damanik
867-889
Abstract : 1858
PDF : 903

Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention

DOI : 10.28991/ESJ-2025-09-02-08
Phuong Viet Le-Hoang , Hao Huynh Nguyen
640-658
Abstract : 353
PDF : 224

The Impact of CSR on Brand Identification, Word of Mouth and Consumer's Repurchase Intention in the Retailer Industry

DOI : 10.28991/ESJ-2023-07-06-021
Thi Hong Nguyet Nguyen , Nguyen Khanh Hai Tran , Khoa Do , Van Dung Tran
2216-2225
Abstract : 1187
PDF : 647

Enterprise Innovation Decision-Making Towards Green and Sustainability from the Perspective of Cognitive Innovation

DOI : 10.28991/ESJ-2024-08-06-013
Thi Anh Phuong Tran , Xinshuo Hou
2360-2372
Abstract : 455
PDF : 241

The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior

DOI : 10.28991/ESJ-2024-08-01-021
Thi Hong Nguyet Nguyen , Nguyen Khanh Hai Tran , Khoa Do , Van Dung Tran
297-309
Abstract : 2146
PDF : 1161

Behavior of Russian Premium Fashion Consumers and Designers after the COVID-19 Pandemic and International Sanctions

DOI : 10.28991/ESJ-2023-SPER-010
Irina I. Skorobogatykh , Irina P. Shirochenskaya , Galina S. Timokhina , Taira V. Murtuzalieva , Sergey V. Mkhitaryan
128-144
Abstract : 1565
PDF : 727

Does National Governance Affect the Capital Structure of Listed Firms during the COVID-19 Pandemic?

DOI : 10.28991/ESJ-2023-SPER-04
Kim Quoc Trung Nguyen
55-69
Abstract : 1154
PDF : 595

How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA

DOI : 10.28991/ESJ-2023-07-01-02
Wen-Kuo Chen , Pantas H. Silaban , Widya Elisabeth Hutagalung , Andri Dayarana K. Silalahi
16-37
Abstract : 4211
PDF : 2118

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

DOI : 10.28991/esj-2021-01256
KateŠ™ina Bočková , Jana Š krabánková , Michal Hanák
44-56
Abstract : 3676
PDF : 1769

The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach

DOI : 10.28991/ESJ-2022-06-03-05
Suchart Tripopsakul , Tartat Mokkhamakkul , Wilert Puriwat
493-504
Abstract : 1836
PDF : 935

Factors of Value Chain Affect Bank Efficiency

DOI : 10.28991/ESJ-2023-07-06-010
Trung Kim Quoc Nguyen
2005-2021
Abstract : 565
PDF : 1125

Stimulation of Purchase Behavior Toward Biodegradable Bags: The Role of Green Skepticism

DOI : 10.28991/ESJ-2024-08-03-04
Le Nguyen , Nguyen Thi Lien Hoa
855-874
Abstract : 866
PDF : 394

How Do Transformational Leadership and Affective Trust Enhance Creativity?

DOI : 10.28991/ESJ-2024-08-05-011
Suong Huynh Thi Thu , Minh Pham
1847-1859
Abstract : 778
PDF : 253

E-Banking Service Quality and Customer Satisfaction with Moderator Factor

DOI : 10.28991/ESJ-2025-09-02-012
Trung Kim Quoc Nguyen
725-740
Abstract : 402
PDF : 159

Managerial Recommendations for Enhancing Green Consumption Behavior and Sustainable Consumption

DOI : 10.28991/ESJ-2024-08-06-07
Lu Phi Nga , Phan Thanh Tam
2245-2266
Abstract : 689
PDF : 275
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