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Online ISSN : 2610-9182
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1 - 25 of 28 items 1 2 > >> 

The Effect of Physical Cues on Customer Loyalty: Based on the Mediating Effect of Customer Engagement and Value Co-creation

DOI : 10.28991/ESJ-2023-07-04-020
Xin-Mei Ye , Hira Batool , Shi-Zheng Huang
1332-1348
Abstract : 1353
PDF : 655
DOI : 10.28991/ESJ-2023-07-04-020

A New Concept of Transforming Service: Impact of Generative Voice Chatbots on Customer Satisfaction and Banking Industry Productivity

DOI : 10.28991/ESJ-2024-08-06-09
Saltanat Kondybayeva , Meruyert Daribayeva , Raffaele Fiume , Symbat Abilda , Olga Staroverova , Vadim Ponkratov , Larisa Vatutina , Galina Shapoval , Elena Mikhina , Irina Nikolaeva
2278-2311
Abstract : 1500
PDF : 703
DOI : 10.28991/ESJ-2024-08-06-09

E-Banking Service Quality and Customer Satisfaction with Moderator Factor

DOI : 10.28991/ESJ-2025-09-02-012
Trung Kim Quoc Nguyen
725-740
Abstract : 402
PDF : 159
DOI : 10.28991/ESJ-2025-09-02-012

The Effect of Digitalization on the Quality of Service and Customer Loyalty

DOI : 10.28991/ESJ-2022-06-06-04
Lulzim Shabani , Arbí«resha Behluli , Fidan Qerimi , Fellanze Pula , Pranvera Dalloshi
1274-1289
Abstract : 3298
PDF : 1532
DOI : 10.28991/ESJ-2022-06-06-04

Metaverse Technology in Communication Practices: A Case Study of IT Products Retailers in the UAE

DOI : 10.28991/ESJ-2023-07-03-019
Faycal Farhi , Riadh Jeljeli , Khaled Zamoum , Yamine Boudhane , Faten Ben Lagha
928-942
Abstract : 1129
PDF : 579
DOI : 10.28991/ESJ-2023-07-03-019

Marketing Communication Strategy in the Retail Sector: Examining Repurchase Intention

DOI : 10.28991/ESJ-2024-08-01-08
Yus Hermansyah
110-124
Abstract : 1374
PDF : 928
DOI : 10.28991/ESJ-2024-08-01-08

Impact of Social Media on the Development of New Products, Marketing and Customer Relationship Management in Kosovo

DOI : 10.28991/esj-2021-01263
Rrezarta Gashi , Hana Gashi Ahmeti
125-138
Abstract : 3042
PDF : 1401
DOI : 10.28991/esj-2021-01263

Enterprise Innovation Decision-Making Towards Green and Sustainability from the Perspective of Cognitive Innovation

DOI : 10.28991/ESJ-2024-08-06-013
Thi Anh Phuong Tran , Xinshuo Hou
2360-2372
Abstract : 455
PDF : 241
DOI : 10.28991/ESJ-2024-08-06-013

A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

DOI : 10.28991/ESJ-2023-07-06-023
Anastasia V. Lukina , Roman R. Sidorchuk , Sergey V. Mkhitaryan , Irina I. Skorobogatykh , Zhanna B. Musatova
2239-2259
Abstract : 876
PDF : 429
DOI : 10.28991/ESJ-2023-07-06-023

Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement

DOI : 10.28991/ESJ-2024-08-01-015
Siti Fatimah Abdul Razak , Jeslyn Pik Syuen Hee , Rashidah Ahmad , Sumendra Yogarayan , Noor Hisham Kamis , Md Shohel Sayeed
205-217
Abstract : 800
PDF : 474
DOI : 10.28991/ESJ-2024-08-01-015

Relationship between the Characteristics of e-Commerce Live Streaming and Purchase Intentions: Moderating Effect of Hedonistic Shopping Value

DOI : 10.28991/ESJ-2024-08-03-018
Ying-Ying Wu , Hira Batool , Yao-Jing Yang
1097-1117
Abstract : 1992
PDF : 1102
DOI : 10.28991/ESJ-2024-08-03-018

Corporate Social Responsibility and Bank's Performance under the Mediating Role of Customer Satisfaction and Bank Reputation

DOI : 10.28991/ESJ-2022-06-06-012
Kim Quoc Trung Nguyen
1409-1429
Abstract : 2679
PDF : 1173
DOI : 10.28991/ESJ-2022-06-06-012

Para-Social Interaction and Trust in Live-Streaming Sellers

DOI : 10.28991/ESJ-2023-07-03-06
Thoai Diem Phuong Mai , Anh Tho To , Thi Hong Minh Trinh , Thi Thoa Nguyen , Thi Thanh Trang Le
744-754
Abstract : 1902
PDF : 876
DOI : 10.28991/ESJ-2023-07-03-06

A Comparative Study of Collaborative Filtering in Product Recommendation

DOI : 10.28991/ESJ-2023-07-01-01
Agori Argyro Patoulia , Athanasios Kiourtis , Argyro Mavrogiorgou , Dimosthenis Kyriazis
1-15
Abstract : 2607
PDF : 1311
DOI : 10.28991/ESJ-2023-07-01-01

Sustainable Bank Performance Antecedents in the Covid-19 Pandemic Era: A Conceptual Model

DOI : 10.28991/ESJ-2022-06-04-09
Steph Subanidja , Fangky Antoneus Sorongan , Mercurius Broto Legowo
786-797
Abstract : 1410
PDF : 914
DOI : 10.28991/ESJ-2022-06-04-09

Role of Two-Way Asymmetrical Communication in Sustaining Public Relations

DOI : 10.28991/ESJ-2024-08-03-020
Samira Setoutah , Riadh Jeljeli , Faycal Farhi , Mohamed Mallek , Dalia Hassan , Nadeen Selim
1136-1152
Abstract : 1117
PDF : 1102
DOI : 10.28991/ESJ-2024-08-03-020

Key Drivers of Cruelty-Free Cosmetics: Mediating Role of Purchase Intention

DOI : 10.28991/ESJ-2025-09-02-08
Phuong Viet Le-Hoang , Hao Huynh Nguyen
640-658
Abstract : 353
PDF : 224
DOI : 10.28991/ESJ-2025-09-02-08

The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

DOI : 10.28991/ESJ-2024-08-06-012
Heny Hendrayati , Mochamad Achyarsyah , Frederic Marimon , Ulil Hartono , Lennora Putit
2343-2359
Abstract : 3027
PDF : 3653
DOI : 10.28991/ESJ-2024-08-06-012

Impression Management and Employee Contextual Performance in Service Organizations (Enterprises)

DOI : 10.28991/ESJ-2023-07-02-05
Friday Ogbu Edeh , Nurul Mohammad Zayed , Saad Darwish , Vitalii Nitsenko , Iryna Hanechko , K. M. Anwarul Islam
366-384
Abstract : 1773
PDF : 918
DOI : 10.28991/ESJ-2023-07-02-05

Prioritizing Critical Success Factors for Reverse Logistics as a Source of Competitive Advantage

DOI : 10.28991/ESJ-2024-08-02-018
Mpho Sharon Makaleng
658-674
Abstract : 854
PDF : 306
DOI : 10.28991/ESJ-2024-08-02-018

The Benefits of Automated Machine Learning in Hospitality: A Step-By-Step Guide and AutoML Tool

DOI : 10.28991/ESJ-2022-06-06-02
Mauro Castelli , Diego Costa Pinto , Saleh Shuqair , Davide Montali , Leonardo Vanneschi
1237-1254
Abstract : 993
PDF : 578
DOI : 10.28991/ESJ-2022-06-06-02

Adaptive Strategies: Algorithmic Analysis of Pre- and Post-Pandemic Manager-Frontline Employee Communication Model in Restaurants

DOI : 10.28991/ESJ-2024-08-05-021
Marí­a D. Lozano Gutiérrez , Franco Rojas López , Guadalupe Rovira Ochoa
2023-2046
Abstract : 416
PDF : 136
DOI : 10.28991/ESJ-2024-08-05-021

Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy

DOI : 10.28991/ESJ-2023-07-04-014
Tanaporn Hongsuchon , Untung Rahardja , Asif Khan , Tsung-Hao Wu , Chung-Wen Hung , Ruey-Hsing Chang , Chung-Hao Hsu , Shih-Chih Chen
1232-1246
Abstract : 1713
PDF : 736
DOI : 10.28991/ESJ-2023-07-04-014

Delivery Mechanisms and Microenterprises Performance: An Analysis of Microcredit Program

DOI : 10.28991/esj-2021-01281
Rosman Mahmood , Ahmad Suffian Mohd Zahari
338-349
Abstract : 1111
PDF : 635
DOI : 10.28991/esj-2021-01281

Human Resource Management across Generations within the Context of World of Work 4.0

DOI : 10.28991/ESJ-2023-07-03-013
Renta Skí½palová , Hana Stojanová , Hermann Troger , Zdeněk Caha
843-853
Abstract : 2245
PDF : 1082
DOI : 10.28991/ESJ-2023-07-03-013
1 - 25 of 28 items 1 2 > >> 

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