Puriwat, Wilert, Chulalongkorn Business School, Chulalongkorn University, 254 Phayathai Rd, Wang Mai, Khet Pathum Wan, Krung Thep Maha Nakhon 10330,, Thailand

• Vol 5, No 6 (2021): December - Research Articles
  The Role of Viral Marketing in Social Media on Brand Recognition and Preference
  Abstract  PDF