1.
Ruangkanjanases A, Khan A, Sivarak O, Rahardja U, Chien S-W, Chen S-C. The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms. Emerg Sci J [Internet]. 2023 Oct. 1 [cited 2025 Jun. 23];7(5):1588-601. Available from: https://ijournalse.org/index.php/ESJ/article/view/1821