RUANGKANJANASES, Athapol; KHAN, Asif; SIVARAK, Ornlatcha; RAHARDJA, Untung; CHIEN, Shih-Wen; CHEN, Shih-Chih. The Magic of Brand Experience: A Value Co-creation Perspective of Brand Equity on Short-form Video Platforms. Emerging Science Journal, [S. l.], v. 7, n. 5, p. 1588–1601, 2023. DOI: 10.28991/ESJ-2023-07-05-09. Disponível em: https://ijournalse.org/index.php/ESJ/article/view/1821. Acesso em: 23 jun. 2025.