The Effect of Physical Cues on Customer Loyalty: Based on the Mediating Effect of Customer Engagement and Value Co-creation

Xin-Mei Ye; Hira Batool; Shi-Zheng Huang

About The Authors

Xin-Mei Ye
1) College of Graduate Studies, Walailak University 222 Thaiburi, Tha Sala, Nakhon Si Thammarat, 80160, Thailand. 2) Business College, Jiangxi Institute of fashion technology, Nanchang, Jiangxi, 330201,
China

Hira Batool
College of Graduate Studies, Walailak University 222 Thaiburi, Tha Sala, Nakhon Si Thammarat, 80160,
Thailand

Shi-Zheng Huang
College of Economics and Management, Nanning Normal University, Nanning, Guangxi,
China

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European High-tech and Emerging Research Association (EUHERA)

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Last updated: May 14, 2023

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