Metaverse Technology in Communication Practices: A Case Study of IT Products Retailers in the UAE
Abstract
Doi: 10.28991/ESJ-2023-07-03-019
Full Text: PDF
Keywords
References
Mozumder, M. A. I., Sheeraz, M. M., Athar, A., Aich, S., & Kim, H. C. (2022). Overview: Technology Roadmap of the Future Trend of Metaverse based on IoT, Blockchain, AI Technique, and Medical Domain Metaverse Activity. International Conference on Advanced Communication Technology, February (2022), 256–261. doi:10.23919/ICACT53585.2022.9728808.
Wang, W. X., Zhou, F., Wan, Y. L., & Ning, H. S. (2022). A survey of metaverse technology. Gongcheng Kexue Xuebao/Chinese Journal of Engineering, 44(4), 744–756. doi:10.13374/j.issn2095-9389.2022.01.15.003.
Sparkes, M. (2021). What is a metaverse? New Scientist, 251(3348), 18. doi:10.1016/s0262-4079(21)01450-0.
Almaiah, M. A., Alfaisal, R., Salloum, S. A., Hajjej, F., Shishakly, R., Lutfi, A., Alrawad, M., Al Mulhem, A., Alkhdour, T., & Al-Maroof, R. S. (2022). Measuring Institutions’ Adoption of Artificial Intelligence Applications in Online Learning Environments: Integrating the Innovation Diffusion Theory with Technology Adoption Rate. Electronics (Switzerland), 11(20). doi:10.3390/electronics11203291.
Chen, Z. (2022). Exploring the application scenarios and issues facing Metaverse technology in education. Interactive Learning Environments, 1–13. doi:10.1080/10494820.2022.2133148.
Ao, S. H., & Huang, Q. S. (2020). A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts. Public Relations Review, 46(1), 101814. doi:10.1016/j.pubrev.2019.101814.
Xu, H., Li, Z., Li, Z., Zhang, X., Sun, Y., & Zhang, L. (2022). Metaverse Native Communication: A Blockchain and Spectrum Prospective. 2022 IEEE International Conference on Communications Workshops (ICC Workshops), Seoul, Korea. doi:10.1109/iccworkshops53468.2022.9814538.
Bibri, S. E. (2022). The Social Shaping of the Metaverse as an Alternative to the Imaginaries of Data-Driven Smart Cities: A Study in Science, Technology, and Society. Smart Cities, 5(3), 832–874. doi:10.3390/smartcities5030043.
Brassell, J. (2022). Virtual image: Welcome to public relations in the metaverse. Beyond Games. Available online: https://www.beyondgames.biz/22997/welcome-to-public-relations-in-the-metaverse/ (accessed on March 2023).
Wang, Y., Su, Z., Zhang, N., Xing, R., Liu, D., Luan, T. H., & Shen, X. (2023). A Survey on Metaverse: Fundamentals, Security, and Privacy. IEEE Communications Surveys & Tutorials, 25(1), 319–352. doi:10.1109/comst.2022.3202047.
Tang, F., Chen, X., Zhao, M., & Kato, N. (2022). The Roadmap of Communication and Networking in 6G for the Metaverse. IEEE Wireless Communications, 1–15. doi:10.1109/MWC.019.2100721.
Zhou, Y., Xiao, X., Chen, G., Zhao, X., & Chen, J. (2022). Self-powered sensing technologies for human Metaverse interfacing. Joule, 6(7), 1381–1389. doi:10.1016/j.joule.2022.06.011.
Plechatá, A., Makransky, G., & Böhm, R. (2022). Can extended reality in the metaverse revolutionise health communication? NPJ Digital Medicine, 5(1). doi:10.1038/s41746-022-00682-x.
Indarta, Y., Ambiyar, A., Samala, A. D., & Watrianthos, R. (2022). Metaverse: Challenges and opportunities in education. Jurnal Basicedu, 6(3), 3351–3363. doi:10.31004/basicedu.v6i3.2615.
Almarzouqi, A., Aburayya, A., & Salloum, S. A. (2022). Prediction of User’s Intention to Use Metaverse System in Medical Education: A Hybrid SEM-ML Learning Approach. IEEE Access, 10, 43421–43434. doi:10.1109/ACCESS.2022.3169285.
Aburbeian, A. M., Owda, A. Y., & Owda, M. (2022). A Technology Acceptance Model Survey of the Metaverse Prospects. AI, 3(2), 285–302. doi:10.3390/ai3020018.
Aloqaily, M., Bouachir, O., Karray, F., Ridhawi, I. Al, & Saddik, A. El. (2022). Integrating Digital Twin and Advanced Intelligent Technologies to Realize the Metaverse. IEEE Consumer Electronics Magazine, 1–8. doi:10.1109/MCE.2022.3212570.
Hwang, G. J., & Chien, S. Y. (2022). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 3, 100082. doi:10.1016/j.caeai.2022.100082.
Alawaad, H. A. (2021). The role of artificial intelligence (AI) in public relations and product marketing in modern organizations. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(14), 3180-3187.
Alvarez-Risco, A., Del-Aguila-Arcentales, S., Rosen, M. A., & Yáñez, J. A. (2022). Social Cognitive Theory to Assess the Intention to Participate in the Facebook Metaverse by Citizens in Peru during the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 142. doi:10.3390/joitmc8030142.
Afrashtehfar, K. I., & Abu-Fanas, A. S. H. (2022). Metaverse, Crypto, and NFTs in Dentistry. Education Sciences, 12(8), 538. doi:10.3390/educsci12080538.
Almaiah, M. A., Alfaisal, R., Salloum, S. A., Al-Otaibi, S., Shishakly, R., Lutfi, A., Alrawad, M., Mulhem, A. Al, Awad, A. B., & Al-Maroof, R. S. (2022). Integrating Teachers’ TPACK Levels and Students’ Learning Motivation, Technology Innovativeness, and Optimism in an IoT Acceptance Model. Electronics (Switzerland), 11(19), 3197. doi:10.3390/electronics11193197.
Buhalis, D., Lin, M. S., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701–716. doi:10.1108/ijchm-05-2022-0631.
Zaman, U., Koo, I., Abbasi, S., Raza, S. H., & Qureshi, M. G. (2022). Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out. Sustainability (Switzerland), 14(11), 6441. doi:10.3390/su14116441.
Alawadhi, M., Alhumaid, K., Almarzooqi, S., Aljasmi, S., Aburayya, A., Salloum, S. A., & Almesmari, W. (2022). Factors Affecting Medical Students’ Acceptance of the Metaverse System in Medical Training in the United Arab Emirates. South Eastern European Journal of Public Health, 19(5), 1-14. doi:10.11576/seejph-5759.
Akour, I. A., Al-Maroof, R. S., Alfaisal, R., & Salloum, S. A. (2022). A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach. Computers and Education: Artificial Intelligence, 3, 100052. doi:10.1016/j.caeai.2022.100052.
Toraman, Y. (2022). User Acceptance of Metaverse: Insights from Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT). EMAJ: Emerging Markets Journal, 12(1), 67–75. doi:10.5195/emaj.2022.258.
López-Belmonte, J., Pozo-Sánchez, S., Carmona-Serrano, N., & Moreno-Guerrero, A.J. (2022). Flipped Learning and E-Learning as Training Models Focused on the Metaverse. Emerging Science Journal, 6, 188-198. doi:10.28991/ESJ-2022-SIED-013.
Kim, B., Park, E., & Cameron, G. T. (2017). Transparent communication efforts inspire confident, even greater, employee performance. Asian Journal of Public Relations, 1(1), 9-31.
Ning, H., Wang, H., Lin, Y., Wang, W., Dhelim, S., Farha, F., Ding, J., & Daneshmand, M. (2021). A Survey on Metaverse: the State-of-the-art, Technologies, Applications, and Challenges. arXiv preprint. doi:10.48550/arXiv.2111.09673.
Fathurrochman, I., Ariskawanti, E., & Santosa, S. (2019). An Analysis of Public Relations Management of IAIN CURUP Bengkulu in Improving Digital Information Systems. Jurnal At-Tarbiyat: Jurnal Pendidikan Islam, 5(2), 228–240. doi:10.37758/jat.v5i2.448.
Sasaki, M. (2018). Application of diffusion of innovation theory to educational accountability: the case of EFL education in Japan. Language Testing in Asia, 8(1), 1-16. doi:10.1186/s40468-017-0052-1.
Lu, X., & Hsiao, K. L. (2022). Effects of diffusion of innovations, spatial presence, and flow on virtual reality shopping. Frontiers in Psychology, 13. doi:10.3389/fpsyg.2022.941248.
Kye, B., Han, N., Kim, E., Park, Y., & Jo, S. (2021). Educational applications of metaverse: possibilities and limitations. Journal of Educational Evaluation for Health Professions, 18, 32. doi:10.3352/jeehp.2021.18.32.
Bibri, S. E., & Allam, Z. (2022). The Metaverse as a virtual form of data-driven smart cities: the ethics of the hyper-connectivity, datafication, algorithmization, and platformization of urban society. Computational Urban Science, 2(1), 22. doi:10.1007/s43762-022-00050-1.
Jung, S., Lee, S., Jeon, S., & Jung, H. (2021). Review of Metaverse Technology. Proceedings of the Korean Institute of Information and Commucation Sciences Conference, 341-344, The Korea Institute of Information and Communication Engineering, Seoul, Korea.
Amirulloh, M. F. N., & Mulqi, M. (2022). Know More Metaverse as The Technology of The Future. International Journal of Research and Applied Technology, 2(1), 174–177. doi:10.34010/injuratech.v2i1.6915.
Sartipi, F. (2020). Diffusion of Innovation Theory in the Realm of Environmental Construction. Journal of Construction Materials, 1(4). doi:10.36756/jcm.v1.4.2.
Habes, M., Elareshi, M., Youssef, E., Ali, S., & Qudah, M. (2022). Social Impact of Videos at New Media Platforms on the eLearning Acceptance during the Covid-19. Information Sciences Letters, 11(3), 913–923. doi:10.18576/isl/110322.
Pasha, S. A., Youssef, E., & Sharif, H. (2021). Role of Virtual Reality in Improving Students’ LMS Experiences: Structural Equation Modelling Based Study. 2021 International Conference of Modern Trends in Information and Communication Technology Industry (MTICTI), Sana'a, Yemen, 1-7. doi:10.1109/mticti53925.2021.9664769.
Lee, L. H., Braud, T., Zhou, P., Wang, L., Xu, D., Lin, Z., ... & Hui, P. (2021). All one needs to know about metaverse: A complete survey on technological singularity, virtual ecosystem, and research agenda. arXiv preprint, arXiv:2110.05352. doi:10.48550/arXiv.2110.05352.
Myers, J. L., Well, A. D., & Lorch, R. F. (2013). Research design and statistical analysis (3rd Ed.). Routledge, New York, United States. doi:10.4324/9780203726631.
Brock, J. K. U., & von Wangenheim, F. (2019). Demystifying Ai: What digital transformation leaders can teach you about realistic artificial intelligence. California Management Review, 61(4), 110–134. doi:10.1177/1536504219865226.
Jeljeli, R., Farhi, F., & Hamdi, M. E. (2022). The effect of consumer review on the perceived trustworthiness of online retailers: Item response theory perspective. International Journal of Data and Network Science, 6(4), 1341–1350. doi:10.5267/j.ijdns.2022.6.001.
Damerji, H., & Salimi, A. (2021). Mediating effect of use perceptions on technology readiness and adoption of artificial intelligence in accounting. Accounting Education, 30(2), 107–130. doi:10.1080/09639284.2021.1872035.
Mazouz, A., Alnaji, L., Jeljeli, R., & Al-Shdaifat, F. (2019). Innovation and entrepreneurship framework within the Middle East and North Africa region. African Journal of Science, Technology, Innovation and Development, 11(6), 699–710. doi:10.1080/20421338.2019.1573959.
Swiatek, L., & Galloway, C. (2022). Artificial intelligence and public relations. The Routledge Companion to Public Relations, 352–362, Routledge, London, United Kingdom. doi:10.4324/9781003131700-32.
Panda, G., Upadhyay, A. K., & Khandelwal, K. (2019). Artificial Intelligence: A Strategic Disruption in Public Relations. Journal of Creative Communications, 14(3), 196–213. doi:10.1177/0973258619866585.
Taherdoost, H. (2018). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. International Journal of Academic Research in Management, 2(5), 18-27. doi:10.2139/ssrn.3205035.
Sharma, G. (2017). Pros and cons of different sampling techniques. International Journal of Applied Research, 3(7), 749-752.
Ponto, J. (2015). Understanding and Evaluating Survey Research. Journal of the Advanced Practitioner in Oncology, 6(2):168-171. doi:10.6004/jadpro.2015.6.2.9.
Setyono, J. C., Suryawidjaja, W. S., & Girsang, A. S. (2022). Social Network Analysis of Cryptocurrency using Business Intelligence Dashboard. HighTech and Innovation Journal, 3(2), 220-229. doi:10.28991/HIJ-2022-03-02-09.
Carlson, K. D., & Herdman, A. O. (2010). Understanding the Impact of Convergent Validity on Research Results. Organizational Research Methods, 15(1), 17–32. doi:10.1177/1094428110392383.
Cheung, G. W., & Wang, C. (2017). Current Approaches for Assessing Convergent and Discriminant Validity with SEM: Issues and Solutions. Academy of Management Proceedings, 2017(1), 12706. doi:10.5465/ambpp.2017.12706abstract.
Shiu, E., Pervan, S. J., Bove, L. L., & Beatty, S. E. (2011). Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings. Journal of Business Research, 64(5), 497–500. doi:10.1016/j.jbusres.2010.04.004.
Jeljeli, R., Farhi, F., & Hamdi, M. E. (2022). The mediating role of gender in social media shopping acceptance: from the WOM perspective. Heliyon, 8(10), e11065. doi:10.1016/j.heliyon.2022.e11065.
Ermine, W., Sinclair, R., & Jeffery, B. (2004). The ethics of research involving Indigenous peoples. Saskatoon: Indigenous Peoples' Health Research Centre, IPHRC, Canada.
Mérigot, B., Durbec, J. P., & Gaertner, J. C. (2010). On goodness-of-fit measure for dendrogram-based analyses. Ecology, 91(6), 1850–1859. doi:10.1890/09-1387.1.
Van Vuuren, L. J. (2010). Industrial Psychology: Goodness of fit? Fit for goodness? SA Journal of Industrial Psychology, 36(2), 16. doi:10.4102/sajip.v36i2.939.
Piepho, H. P. (2019). A coefficient of determination (R2) for generalized linear mixed models. Biometrical Journal, 61(4), 860–872. doi:10.1002/bimj.201800270.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8–34. doi:10.1007/s11747-011-0278-x.
Yang, F., Ren, L., & Gu, C. (2022). A study of college students’ intention to use metaverse technology for basketball learning based on UTAUT2. Heliyon, 8(9), 10562. doi: 10.1016/j.heliyon.2022.e10562.
Shen, B., Tan, W., Guo, J., Zhao, L., & Qin, P. (2021). How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design. Applied Sciences (Switzerland), 11(23), 11087. doi:10.3390/app112311087.
Jhuang, Y.-C., Chiu, Y. H., Lee, H.-J., Lee, Y. T., Lin, G.-Y., Wu, N.-H., & Kuo, P.-Y. P. (2022). Exploring the Effect of Study with Me on Parasocial Interaction and Learning Productivity: Lessons Learned in a Field Study. HCI International 2022 Posters, 43–49, Springer, Cham, Switzerland. doi:10.1007/978-3-031-06391-6_6.
Wang, J. J., Li, J. J., & Chang, J. (2016). Product co-development in an emerging market: The role of buyer-supplier compatibility and institutional environment. Journal of Operations Management, 46, 69–83. doi:10.1016/j.jom.2016.07.002.
Jami, A. A., & Walsh, P. R. (2016). Wind power deployment: The role of public participation in the decision-making process in Ontario, Canada. Sustainability (Switzerland), 8(8), 713. doi:10.3390/su8080713.
Gadekallu, T.R., Huynh-The, T., Wang, W., Yenduri, G., Ranaweera, P., Pham, Q.V., da Costa, D.B. & Liyanage, M. (2022). Blockchain for the metaverse: A review. arXiv preprint. doi:10.48550/arXiv.2203.09738.
DOI: 10.28991/ESJ-2023-07-03-019
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 faycal farhi