The Development of a National Sport Event Management Model that Affects the Value Added of the Sport Industry in Thailand

Patantiya Singcram, Thanarit Thanaiudompat


The objective of this study was to construct a model of the link between sports resources and the model of national sports event management and the added value of Thailand's sports sector. Mixed methods were implemented in this study. The causative and result link between sports resource variables and national sporting practices and the added value of the Thai sports sector were examined using quantitative research. Using questionnaires and qualitative phenomenological research, data were obtained from 207 sports competition management organizations registered with the Department of Business Development in 2020. Based on in-depth interviews, a group discussion with the Council of Industry Committees was implemented to corroborate the results of the in-depth interviews. The sports industry group comprised of three individuals and two academics in sports business management who conducted a corroborative elemental analysis on the data. And structural equation models. The hypothesis research found that 1) sports resources had a direct effect on the value added of the sports industry and an indirect effect on the value added of the sports industry through the national sports competition management; 2) the sports resources had a direct effect on the national sports competition management; and 3) the national sports competition management had a direct effect on the added value of the sports industry in Thailand. The analysis revealed that the hypothetical model was consistent with the statistical data. It appeared to be qualified with χ2 = 47.85, p-value = 0.08, χ2/df = 1.55, GFI = 0.96, AGFI = 0.98, and RMSEA = 0.01. The contribution of this research is that it can explain the relationship between the causes and outcomes of sports resources and guidelines for organizing national sports events and the added value of the sports industry in Thailand. The results of the study can be used in the management of sports competition management businesses, which leads to sustainable performance for the sports industry.


Doi: 10.28991/ESJ-2023-07-02-010

Full Text: PDF


Sports Resources; National Sports Event Management; Sports Marketing; Value Added; Sports Industry.


Calvert, C. (2022). The Power of Public Concern and First Amendment Values: Insulating Speech in Sports and Entertainment from Tort Liability for Others’ Actions. SSRN Electronic Journal. doi:10.2139/ssrn.4058452.

Whangmahaporn, P., Pratyaphruet, T., & Simmonds, P. (2018). The Pattern of Older Persons Organizational Network in the Northeastern Region of Thailand. SSRN Electronic Journal. doi:10.2139/ssrn.3229113.

Sports Authority of Thailand. (2017). Sports Authority of Thailand Strategic Plan (2017-2021). Sports Authority of Thailand, Bangkok, Thailand.

Somphong, S. (2019). Olympism and the values of sport: De Coubertin and the Thailand Olympic Academy. The Olympic Studies Center, Lausanne, Switzerland.

Dwyer, L., Mellor, R., Mistilis, N., & Mules, T. (2019). A Framework for Assessing “tangible” and “intangible” Impacts of Events and Conventions. Event Management, 6(3), 175–189. doi:10.3727/096020197390257.

Coleman, R., & Ramchandani, G. (2011). The hidden benefits of non-elite mass participation sports events: An economic perspective. International Journal of Sports Marketing and Sponsorship, 12(1), 24–36. doi:10.1108/ijsms-12-01-2010-b004.

Mortimer, H., Whitehead, J., Kavussanu, M., Gürpınar, B., & Ring, C. (2021). Values and clean sport. Journal of Sports Sciences, 39(5), 533–541. doi:10.1080/02640414.2020.1835221.

Boonnak, J. (2012). The development of student sports competition, Thailand Local Administrative Organization. Ph.D. Thesis, Rajabhat Rajanagarindra University, Chachoengsao, Bangkok, Thailand.

Horbel, C., Buck, C., Diel, S., Reith, R., & Walter, Y. (2021). Stadium visitors’ smartphone usage and digital resource integration. Sport, Business and Management: An International Journal, 11(1), 10–27. doi:10.1108/SBM-10-2019-0099.

Stufflebeam, D. L., & Shinkfield, A. J. (2007). Evaluation theory, models, and applications. Jossey-Bass, San Francisco, United States.

Klaysung, S., Virasa, T., & Poprateep, P. (2022). Role of Marketing Strategy on Innovation management of Sports tourism business in Thailand. Journal of Positive School Psychology, 6(5), 2175–2188.

Chobphon, P. (2022). Individual and Social Factors Influencing Sports Science Internship Students’ Practice-Based Learning: A Phenomenological Study. Qualitative Report, 27(7), 1426–1444. doi:10.46743/2160-3715/2022.5253.

Pianese, T. (2021). Interpreting sports events from a resource-based view perspective. International Journal of Sports Marketing and Sponsorship, 22(2), 240–261. doi:10.1108/IJSMS-09-2019-0095.

Ziakas, V., Lundberg, C., & Sakkas, G. (2022). “Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making. Journal of Sport Management, 36(1), 25–44. doi:10.1123/jsm.2020-0187.

Xue, H. (2020). Study on the improvement strategies for evaluation and management capabilities of China-ASEAN Expo. EurAsian Journal of Biosciences, 14(2), 3925–3934.

Wahyudi, H., Setijono, H., & Mintarto, E. (2020). The evaluation of the international sportsman special school coaching program. Sport i Turystyka, 3(3), 69–80. doi:10.16926/sit.2020.03.21.

Williams, G. B., Kim, Y. H., & Nauright, J. (2021). Destination development by sport event tourism (SET): a case study of Thailand. Sport in Society, 24(10), 1827–1837. doi:10.1080/17430437.2021.1916234.

Tipphachartyothin, P. (2014). Quality Control: The importance of consistency. Journal of Productivity world, 19(110), 91-96.

Serirat, S. (1999). Principles of Marketing. Phetjaratsan Hangthurakit Press, Bangkok, Thailand.

Janchai, D. (2004). Marketing Strategy: Big Fish Eat Small Fish. SE – Educations, Bangkok, Thailand.

Gerke, A., Woratschek, H., & Dickson, G. (2020). How is value co-created in a sport business-to-business context? Sport, Business and Management: An International Journal, 10(4), 403–430. doi:10.1108/SBM-04-2019-0032.

Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications, London, United Kingdom.

Bodhisita, C. (2013). Science and Art of Qualitative Research (6th Ed.), Amarin Printing, Bangkok, Thailand.

Cronbach, L. J. (1984). A Research Worker’s Treasure Chest. Multivariate Behavioral Research, 19(2–3), 223–240. doi:10.1080/00273171.1984.9676925.

Vanichbuncha, K. (2014). The Analysis of Structural Equation Model. Samlada Press, Bangkok, Thailand.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th Ed.), Prentice Hall, Upper Saddle River, New Jersey, United States.

Garcia, Y. R., & Sao, J. E. (2020). Education of the Value of Responsibility through Sport and Recreational Activities in the Community Context. Opuntia Brava, 12, 184.

Lee, J., & Kwon, H. B. (2019). The synergistic effect of environmental sustainability and corporate reputation on market value added (MVA) in manufacturing firms. International Journal of Production Research, 57(22), 7123–7141. doi:10.1080/00207543.2019.1578430.

Shuvajit, C. (2021). Value Added Services in Insurance. Journal of the Insurance Institute of India, 8(4), 29-32.

Al Doghan, M. A. (2022). The Influence of Human Resource Practices on the Employee Commitment and Performance. Polish Journal of Management Studies, 25(1), 27–40. doi:10.17512/pjms.2022.25.1.02.

Full Text: PDF

DOI: 10.28991/ESJ-2023-07-02-010


  • There are currently no refbacks.

Copyright (c) 2023 Thanarit Thanaiudompat, Patantiya Singcram